The 1975 - What Should I Say

‘What Should I Say’ from The 1975’s new album, ‘Notes On A Conditional Form’. Out now -

The 1975 and Ben Ditto have curated an online exhibition of 15 artists responding to tracks from ‘NOACF’.
09 Sondra Perry responds to ‘What Should I Say’

For ‘What Should I Say’, Sondra Perry has constructed a Black 3D avatar and a blue-screen space in which to fracture his identity into pieces. The avatar is replicated eight times, and each of those eight puppets are made to perform different actions alongside one another: he jogs, he struts, he sashays, he ambles, he tiptoes, he retches with disgust. He runs a whole gamut of emotions for the duration of the song, and many different sides of him are presented to the world simultaneously. Characters, Perry shows us, are contradictory and complex.
Her piece explores how we all perform different roles, how easily identities can be appropriated - particularly in today’s lawless digital spaces - and how one person’s image can be cast into other people’s narratives whether they like it or not. It asks questions expanding on the song’s lyrical themes of transformation, redemption, and the feeling of being obliged to explain oneself:
“They’re calling out your name
Must have been something you
They’re calling out your name
What should I say?”
In this film, as in previous films, Perry uses Rosco Chroma Key Blue as a background and an environment; an empty stage of possibility on which anything can take place and anything can be said. She has described the deep Chroma Key Blue void as a place in which time flows in every direction and a story can go down many separate paths:
“The space of post-production being the space where the thing either has yet to happen, or it has, and everything has happened. … It’s like we have the obligation to create the images ourselves, so what are you going to do with that opportunity or responsibility and that space of the ‘post’?”
We can all ask ourselves this, every time we make an image. What should we do? How should we act? What do we want to change? What should we say?


  • Adam Callaghan
    Adam Callaghan9 วันที่ผ่านมา

    Just fire. Best band on the planet.

  • Natthakan Pandey
    Natthakan Pandey22 วันที่ผ่านมา

    Remind me of attack on Titan lol

  • Verónica Vara
    Verónica Vara2 หลายเดือนก่อน

  • Verónica Vara
    Verónica Vara2 หลายเดือนก่อน

  • Verónica Vara
    Verónica Vara2 หลายเดือนก่อน

    Fav, the best song ever ♡♡♡

  • Sabel Santa
    Sabel Santa2 หลายเดือนก่อน

    please yall look into Sondra Perry (who made this video), she's an incredible artist.

  • Dila
    Dila4 หลายเดือนก่อน

    This song was playing when he texted me again after ghosting

  • Leo Santiquet
    Leo Santiquet4 หลายเดือนก่อน

    What a banger !!!!

  • Leo Santiquet

    Leo Santiquet

    4 หลายเดือนก่อน

    @Marie Ferracci me parle mm pas

  • Marie Ferracci

    Marie Ferracci

    4 หลายเดือนก่อน

    @Leo Santiquet ok.

  • Leo Santiquet

    Leo Santiquet

    4 หลายเดือนก่อน

    @Marie Ferracci grave la frappé en soiree

  • Marie Ferracci

    Marie Ferracci

    4 หลายเดือนก่อน

    nouvelle playlist summer 2k21

  • Balance Point 71
    Balance Point 714 หลายเดือนก่อน

    Very Peter Gabrielesque 🙏❤️

  • hauntmybed
    hauntmybed4 หลายเดือนก่อน

    holy shit

  • Samy Nats
    Samy Nats6 หลายเดือนก่อน

    such good song

  • Tony Willis
    Tony Willis6 หลายเดือนก่อน

    Just wow! 1975 just have it all. The band is unstoppable. Best collaboration of all time FKA twigs and 1975 😊😃💚

  • Arif RN Asri
    Arif RN Asri7 หลายเดือนก่อน

    I just found out, there's a official video for this song

  • Parichat Kavil
    Parichat Kavil7 หลายเดือนก่อน

    Attack on Titan!!!!

  • Win Rogelio
    Win Rogelio7 หลายเดือนก่อน

    best collab of my faves. aot and the 1975

  • じろう
    じろう7 หลายเดือนก่อน

    hi dad

  • Lara Croft
    Lara Croft7 หลายเดือนก่อน

    Ah, yes, it is pandemic theme. Indeed. So my hand up again.😃

  • Angelica
    Angelica7 หลายเดือนก่อน

    this song makes me feel in a way i can’t even explain. magical

  • manchesterman1988
    manchesterman19888 หลายเดือนก่อน

    Only one I like reminds me of the old school stuff 👍

  • Roboguard96
    Roboguard968 หลายเดือนก่อน

    this video feels like ive just unlocked a secret area on gary's mod

  • Sara Cristina
    Sara Cristina8 หลายเดือนก่อน

    Dancing this masterpiece 💙💙 One of my favorites 💙

  • vander
    vander8 หลายเดือนก่อน

    Shingeki no kyojin realness

  • The Man Successfully
    The Man Successfully9 หลายเดือนก่อน

    Where is Eren Yeager (Attack​ on Titan fans will understand what I wrote)

  • Connor the android sent by CyberLife
    Connor the android sent by CyberLife9 หลายเดือนก่อน

    Me : *Watching the video* Mom: The heck are you watching?!! Explain this to me My mind: Ermmmm *What should i say*

  • Christine Riggio
    Christine Riggio9 หลายเดือนก่อน

    I love him

  • Lilly
    Lilly9 หลายเดือนก่อน

    Love this song, I feel like hearing this live is going to be magical

  • xSebas870
    xSebas87010 หลายเดือนก่อน

    This videoclips really make the songs sound stupid

  • 鳥ちゃん
    鳥ちゃん10 หลายเดือนก่อน

    Attack on Titan

  • Cherish Aragon
    Cherish Aragon11 หลายเดือนก่อน

    Titans in Season 4

  • Jyle Vincent
    Jyle Vincent11 หลายเดือนก่อน

    The song is actually good for mee

  • Bryce Jon Peterson MMA
    Bryce Jon Peterson MMA11 หลายเดือนก่อน

    Best so far on this album

  • Amanda Park
    Amanda Park11 หลายเดือนก่อน

    What others see when they look at me: A perfectly normal attractive woman What my body dysmorphia sees: 1:26

  • Номголжин Ганзориг
    Номголжин Ганзориг11 หลายเดือนก่อน

    I can't get over this song

  • Razzor Lol
    Razzor Lol11 หลายเดือนก่อน

    Imagine not liking the 1975 i would be triggered because they're music is very good and they are underrated

  • rainbowsalt

    This song makes me some type a way .. while listening to it I feel safe , I have chills all over my body and I feel like I'm falling in love harder .. I'm thinking if marrying this song tbh

  • Juan Sebastián Caramazzo
    Juan Sebastián Caramazzoปีที่แล้ว

    I feel like dancing

  • Marcello Del Santo
    Marcello Del Santoปีที่แล้ว

    So many questions, but i'm mesmerized 👁 👄 👁

  • Whatever Goes
    Whatever Goesปีที่แล้ว

    I was just looking for the ones sashaying & retching

  • Loreno Ovung - Roll No 15
    Loreno Ovung - Roll No 15ปีที่แล้ว

    What took me so long to discover this 🤧🤧🤧🤧

  • SawneyAndBean Ackerman
    SawneyAndBean Ackermanปีที่แล้ว

    i suddenly remembered attack on titans lol

  • ChocolateCorpse


  • Leslie Gabriela Saenz Obispo
    Leslie Gabriela Saenz Obispoปีที่แล้ว

    se weird, so beautiful at the same time...

    FLAMMABLE GOODSปีที่แล้ว

    love this song

  • Jodi

    Wanted to comment, but what should i say

  • Rachel Jardin
    Rachel Jardinปีที่แล้ว

    Hello! I know this is going to be weird in this comment section but I am taking a chance! Hello you guys! Will you help a fellow fan graduate with an MSc in the Psychology of the Arts, Neuroaesthetics & Creativity from Goldsmiths College? It takes 15 to 20 mins. of your time. 18-50 yrs. old from all around the world! Must be ok with trippy moving visuals. Raffling 100 GBP to one lucky person, too (more practical in pandemic season). Please? Link: React a ❤️ if you participated! #trippyart #perception #psychology

  • Cathy Britton
    Cathy Brittonปีที่แล้ว

    I hate this vision in my head now every time this song comes on

  • Dexter Recto
    Dexter Rectoปีที่แล้ว

    Pure of art and wierdness

  • tsuvers

    I understand this song as a conversation between Matty and his conscience. Whenever he faces criticism he asks his conscience what to say about it and his consciences replies, for example, "tell 'em the things you told me" or "tell 'em that the Ambien makes me crazy". So it's pretty much a fight against his brain when facing the public. It's pretty easy the relate to given the world's current state, where every thing posted on social media (especially for the famous) is scrutinized in an exhaustive manner.

  • Frazier Crane

    Frazier Crane

    4 วันที่ผ่านมา

    Thank you so very much for such a clear and concise explanation for this song that I love so much. Now I totally get it and love it even more and play it more than 5 times a day as I already do now Lol... 😉👍🏾💯🙌🔥

  • matt ldr
    matt ldrปีที่แล้ว

    it's undirectional, meaningless, what should i say, what should we do, the post-production space between

  • abigxil b
    abigxil bปีที่แล้ว

    the thing that i dont like about these videos is the fact that they could've have put these weird animations along with any of the tracks from noacf and it would seem just as strange. these videos really dont seem personal to the songs at all and its just really disappointing

  • James Luis Cruz
    James Luis Cruzปีที่แล้ว

    Attack on titan / the 1975 Ultimate crossover

  • jessie

    // W H A T A R E T H E S E V I S U A L I Z E R S // L O V E


    My favorite song from Notes!!

  • Vahrus Nuril Albi
    Vahrus Nuril Albiปีที่แล้ว

    Attack on Titan in another level hahahah #LoL

  • Alessandra

    Attack on titan?

  • yer local munchkin
    yer local munchkinปีที่แล้ว


  • Henry Cullen
    Henry Cullenปีที่แล้ว

    The T-posing was definitely the highlight

  • Karina Putri
    Karina Putriปีที่แล้ว

    my favoritessssssss

  • eya

    This is the funniest thing i see on internet today

  • Luca Dappo
    Luca Dappoปีที่แล้ว

    Attack on titan?

  • Stranglykarma 55
    Stranglykarma 55ปีที่แล้ว

    What are you doing in the comment section when you should be vibin to this on full volume

  • earthtonikka

    this is literally a visual representation of my mind listening to this song. wild.

  • Kongpop Kasitong
    Kongpop Kasitongปีที่แล้ว

    Jus thank me noob !

  • Tea time with Tiares
    Tea time with Tiaresปีที่แล้ว

    This is terrible and terrifying. The song is amazing but the video kills any chance of the song

  • blur.



    Did you read the description of the video?

  • Zoltan

    REST IN PEACE THE 1975. :’(

  • Billie eyelash
    Billie eyelashปีที่แล้ว

    Reminds me of cool 3d world 😂

  • AmyJuneMoon

    Not the sims 5 I expected

  • Nancy L
    Nancy Lปีที่แล้ว

    everyone saying this weird, and then there’s me thinking how funny it would be to edit this into a Attack On Titan video

  • Prasanna Manna
    Prasanna Mannaปีที่แล้ว

    So great video ... Was already hooked to the song 🔥🔥

  • Kate Hall
    Kate Hallปีที่แล้ว

    hello cool3dworld i now know you are not a figment of my insanity!

  • decolonizeyourmind

    this song is sooo damn good

  • Pat

    This is perfection

  • Rachel Jardin
    Rachel Jardinปีที่แล้ว

    George puts his production skills to maximum use

  • iced water
    iced waterปีที่แล้ว

    IMPORTANT !! pls just read the description box for christsake

  • SUE

    şunların kafasından istiyorum.

  • Tristan Angelo Franco
    Tristan Angelo Francoปีที่แล้ว


  • Jemimah Dean
    Jemimah Deanปีที่แล้ว

    Phenomenal Video + Music + Lyrics. Off to find more visual works by Sondra Perry now. Stellar work guys. Another Dirty Hit! ❤

  • jeremy western
    jeremy westernปีที่แล้ว


  • Faith Queenie
    Faith Queenieปีที่แล้ว

    1:15 the titans from attack on titan

  • azalie iqra
    azalie iqraปีที่แล้ว

    a fat guy running around in a blue screen

  • Jairah Marielle Bongabong
    Jairah Marielle Bongabongปีที่แล้ว

    please don't tell me this is attack on titan season four's ost...

  • Alejandro Mendoza
    Alejandro Mendozaปีที่แล้ว

    Shingeky no kyojin hahahaha

  • ulises leonel
    ulises leonelปีที่แล้ว

    This shit is fuckin awsome 😎🤘

  • Ruth Suarez Torres
    Ruth Suarez Torresปีที่แล้ว


  • Ariana Rodríguez
    Ariana Rodríguezปีที่แล้ว

    This is literally my number one of this album. I really love it. This album is a piece of art.

  • Anthony

    This is retail clothing store music

  • ross 269954
    ross 269954ปีที่แล้ว

    Definitely one of my faves from the album, along with “I Think There’s Something You Should Know” and few of the other promotion singles 💛

  • michelle s
    michelle sปีที่แล้ว

    Love it

  • George Colang
    George Colangปีที่แล้ว

    Great song

  • jaycee

    every one of these visualizers is INCREDIBLY FUNNY TO ME idk what happened to my sense of humor but I can’t breathe

  • malena years
    malena yearsปีที่แล้ว

    the 1975 ft. attack on titan, we love to see it

  • sly

    Lay off the synthesisers

  • Alexa Wyrwicz
    Alexa Wyrwiczปีที่แล้ว

    They should collaborate with Charli XCX

  • Delanie Alina
    Delanie Alinaปีที่แล้ว

    These videos are so strange but I'd expect nothing less from them lol

  • Alice S
    Alice Sปีที่แล้ว

    The meaning is hard to get until you see the visuals but its honestly so relatable that's my life 247

  • laundry again
    laundry againปีที่แล้ว

    im disgusted yet intrigued

  • Amy Tobias
    Amy Tobiasปีที่แล้ว

    the 1975 is such a weird phenomenon to me because they're out here working with progressive artists and doing what they want yet still manage to cater to a fanbase whose main demographic is people who write 'LItErAlLy nO OnE' comments 🤷‍♀️

  • Weed Walker
    Weed Walkerปีที่แล้ว


  • Lucas Clarey
    Lucas Clareyปีที่แล้ว

    Esto no es 1975. Que les paso?

  • CoUrtney Clarke
    CoUrtney Clarkeปีที่แล้ว

    Definitely my favourite song on the album❤️